The AI Accelerator
AI strategy and implementation, built for comms teams
A structured engagement that takes your team from scattered experiments to repeatable results, covering strategy, technology, foundation, scale and your team.
The path from experimentation to repeatable results
Assess
Leadership and team interviews, a clear view of where AI creates the most value, and a roadmap that sets priorities against readiness.
Apply
The context that makes AI sound like you: brand voice, audiences, channels and guidelines, plus training built around your team’s real work.
Activate
Reusable skills and workflows for the work comms teams do every day, built in focused sprints on the platforms you already use.
Advance
Leader coaching and team office hours, so roles evolve and the capacity AI creates goes to the work that matters most.
The framework
Three questions leaders need to answer, across five areas
The first sets your direction, the second makes it work, and the third shapes how much influence comms gains as AI takes on more of the work.
Where should AI create value?
Strategy
Your top priorities for AI in comms, and focused where it makes the biggest difference.
What does the team need to make it work?
Technology
The right tools, and a real partnership with IT.
Foundation
Context so AI knows your voice, audiences and standards.
Scale
What works, shared across the whole team.
How should the function evolve?
Team
As AI takes on part of the work, roles, skills and expectations change with it.
The payoff
You created capacity. Now what?
Creating capacity isn’t the end goal. What matters is how the team uses it.
Where saved time goes
50%
of communicators use it to produce more content
Ragan, 2026 Communications Benchmark Report
Depth of adoption
1 in 10
comms teams have AI built deeply into how they work
BCG, GenAI Adoption in Corporate Affairs & Communications, 2026
Reinvesting in the team
in the team
8%
of comms leaders reinvest AI savings in building their team’s capabilities
BCG, GenAI Adoption in Corporate Affairs & Communications, 2026
The work
Gathering inputs, writing first drafts and adapting for every audience
The work
AI-supported intake and drafting; people focus on judgment, counsel, sensitive issues and quality
Freed-up time
Quietly fills back up with low-value work
Freed-up time
Deliberately reinvested in strategic counsel, business partnership and issues anticipation
The role
Execution, channel management, content and stakeholder requests
The role
Business counsel, audience insight, strategic planning and oversight of AI-enabled execution